Social media marketing cases

Even though social media and Facebook fan page looks something totally new to marketers, the basic rule is the same as web site based online marketing. Such as contents first, engagement crucial, business later.

The Pepsi Refresh Project

http://www.youtube.com/watch?v=srY7Wkl2IbI&feature=player_embedded

 

Disney Thanks You: 100 Million Page Likes on Facebook

http://www.youtube.com/watch?v=bVQ4bskC6D8&feature=player_embedded

 

Coca Cola - Facebook Fan Page

http://www.youtube.com/watch?v=bfba3s7ThV4&feature=player_embedded

 

IKEA - Facebook showroom

http://www.youtube.com/watch?v=0TYy_3786bo&feature=player_embedded

 

Real life Facebook Like with Hyundai at the Autorai 2011

http://www.youtube.com/watch?v=bkQJHjUD6rE&feature=player_embedded

 

Schweppes profile app

http://www.youtube.com/watch?v=EEWNeV6TP2k&feature=player_embedded

 

Diesel Cam

http://www.youtube.com/watch?v=_P-zA90yI64&feature=player_embedded

 

Diesel Facebook Event

http://www.youtube.com/watch?v=9rJPIs0bN_o&feature=player_embedded

 

Summed up from http://www.slideshare.net/makiind/sns-1-7977391 (written in Korean)

 

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